After a few months Herndon migrated to the town of Jonesboro, in Clayton County. Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. . On this episode of Georgia Stories; Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's fi. In 1933, Jessie and Norris Herndon turned the ownership of the Crystal Palace over to its employees. } He was known for being a Entrepreneur. h3.view{background:#0e0e0e;} [1] In 1865, following the American Civil War, Alonzo, then seven, and his family were emancipated, including his mother, her parents, and his younger brother. In 1905, his property holdings were valued at nearly $325,000. 20042023 Georgia Humanities, University of Georgia Press. Alonzo Herndon, a member of Alpha Phi Alpha Fraternity, died in Atlanta on July 21, 1927 at the age of 69. border-left: 5px solid #f4c85e; Alonzo Herndon made his fortune as an entrepreneur--someone who created and ran his own business. background:#111; His insurance business reported more than $400,000 in assets in 1922. line-height:22px; The house's design was attributed to her in a published eulogy by AU president Ware who said, ". Now he was a great deal businessman. Refer to each styles convention regarding the best way to format page numbers and retrieval dates. One of the souths wealthiest men, he died on July 21, 1927. In 1905 he became the founder and president of what he built to be one of the United States' most well-known and successful African-American businesses, the Atlanta Family Life Insurance Company (Atlanta Life). A 1916 reorganization made Herndon's company a shareholder-owned one, but he held the majority of stock. See whats poppin in the ATL! Herndon continued his to expand his insurance empire. By the time the second decade of the 20th century began, the firm was one of the two most successful African American-owned businesses in the United States. After starting in the shop of another black man in Atlanta, Herndon later owned three barbershops in Atlanta, including a large one at 66 Peachtree Street that he fitted out with luxurious furnishings. 3. color:#606060; "Herndon, Alonzo Franklin Present this to the class. He was a member of W.E.B. } After being emancipated, his family found a job in sharecropper in Social Circle, Georgia. He was even a delegate to the first conference of the National Negro Business League organized by Washington in 1890, and was involved in Du Bois's 1905 Niagara Movement, a conference held in Fort Erie, Ontario that eventually led to the formation of the National Association for the Advancement of Colored People (NAACP). font-family:Arial, Helvetica, sans-serif; He also put aside a small portion as savings, which he earmarked for the purpose of leaving Social Circle as soon as possible to improve his economic and social condition. color:#fff;} . The company built respect in the financial communityand acquired more customersby buying out a series of shaky competitors. Later, Herndon opened up his first barbershop in Jonesboro, Georgia. 260 14th St. NW Opened in 1902, it was fitted with opulent furnishings, 25 luxury hair-cutting stations, and several private rooms with bathtubs and showers. At the time of his death in 1927, he was also Atlantas wealthiest Black citizen, owning more property than any other African American. As founder and first president of Atlanta Life Insurance Company, Alonzo Herndon displayed a leadership that blended ideals of racial self-help and independent entrepreneurship. U.S.A. .header-wrap-top .top-social-icon li a:hover{color:#f4c85e;} border: 1px solid #f4c85e; Alonzo Franklin Herndon (June 26, 1858 Walton County, Georgia July 21, 1927) was an African-American entrepreneur and businessman in Atlanta, Georgia. if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; He developed a great reputation as a barber and his business thrived. On this Wikipedia the language links are at the top of the page across from the article title. Alonzo Herndon began construction on the house in 1905 and it was substantially complete when Adrienne Herndon died after a brief illness in 1910. His business was very great and he could expand it. When he was strong enough, at age 13, his former masterand biological fatheroffered him a job on the plantation as a farmhand, a position he held for the next seven years. Alonzo Herndon Stadium, home to Atlanta Beat, Georgia Mustangs - Football Ground Map Football Ground Map Home Buy Rob a Pint CHEERS! fbq('track', 'PageView'); Born into slavery, he belonged to the first generation of successful African American entrepreneurs of the early twentieth century. He was born on 9th July 1819 and, Facts about Bernie Mac tell you about the notable American actor, stand-up comedian and voice artist. His full name is Alonzo Franklin Herndon. /*margin-digbar*/ 31. Eventually he acquired more than 100 houses, a large block of commercial property on Auburn Avenue, and a large estate in Tavares, Florida. @media screen and (max-width: 1024px){ Spaulding, Charles Clinton 18741952 At that time, he was 7 years old. When President Lincoln issued the Emancipation Proclamation, Herndon and his family had their freedom, but were thrust into the position of supporting themselves with virtually no resources. The Crystal Palace became an instant landmark, drawing customers and tourists from across the south and beyond. } Atlanta, GA 30318 He also became the president of this company. color:#dd9933; He opened his own barbershop in Atlanta in 1886. a:hover{ Historian Marcellus Barksdale describes the Crystal Palace as fitting its name. Herndon didnt stop there; he continued to buy companies throughout the South, gobbling them until Atlanta Life became the largest insurance company owned and operated by African American in the nation. Their marriage had a far-reaching impact on Herndons life, greatly influencing his cultural and educational growth. Herndon's significant investments in property allowed him to improve a great deal of housing stock in the city that . .widget .search-submit, .th_more_posts a#more_posts, .slider-post-content .read-more-slider a:hover, .widget .search-submit, .search .search-submit, #commentform #commentSubmit, ul.paging li a{ He decided to open his barbershop here. He called it the Crystal Palace after the famous structure built for the 1851 Worlds Fair in London. An entrepreneur at heart, he learned barbering and eventually opened his own shop in Atlanta called the Crystal Palace and later founded the Atlanta Life Insurance Company. As for Atlanta LIfe, it exists today as Atlanta Life Financial Group, located at. How does Alonzo Herdon embody the American dream? Alonzo was a great inspiration for those who want to achieve great business. font-family:Arial, Helvetica, sans-serif; https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, "Herndon, Alonzo Franklin One of the results of the Atlanta Race Massacre of 1906 was that Black leaders realized that W. E. B. Steve Jobs. line-height:22px; Today, part of Herndons legacy can be found in the Herndon Foundation, which abides by its mission to advance the Herndon legacy through education, mentoring, and preparing the next generation of entrepreneurs. Five years later he was one of the original members of the W.E.B. ::-moz-selection{ They were homeless and living in poverty. U.S.A. Notify me of follow-up comments by email. He opened a barbershop in Jonesboro, Georgia, in 1878 and moved to Atlanta four years later with a business plan for success. To make ends meet, Herndon and his brother worked in the fields as well alongside their mother and grandparents, and he had very little formal schooling as a result. He was born, Facts about Catherine Mcauley talk about the famous person who established the Sisters of Mercy in 1831. In 1922 the company was reorganized as the Atlanta Life Insurance Company and achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. Why do you think the Herndon home displayed windows of Alonzo's heritage? Mrs. Herndon and her stepson worked together in leading Atlanta Life to even greater success. letter-spacing:0.4px; As proprietor, Herndon personally saw to the barbering services provided to some of the most important figures in the state, earning their acquaintance and good will. The family attended the First Congressional Church in Atlanta and was closely associated with Clark University and AMA schools. The Ten Most Interesting Little Known Black History Facts, https://blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3. background:#fff; "My aim," he explained in a speech that year delivered at the Tuskegee Institute and quoted in the Merritt book, "has been for several years to try to get as many of our people together to cooperate in business and along all other lines. The great trouble in establishing insurance companies among our people is that it is difficult for our people to understand the advantage of pulling together for the common and for their own good." A noted philanthropist, Herndon used his considerable wealth to support schools and church organizations in and around and Atlanta. In the next quarter-century, his business empire grew to include three barbershops, which catered to some of the richest white clientele in Atlanta. The firm grew rapidly in the 1920s, expanding its operations into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. then he bought a plantation near tavares florida. Employees: 46,000 Herndon was born into slavery and eventually became the city's first Black millionaire in the course of his lifetime. Twice Herndon's businesses were destroyed by fire: once in 1896 after a gas stove across the street from the Markham ignited its building and leveled the hotel, and again in 1902 when his new place on Marietta Street ignited in a fire that destroyed an entire city block. The field hockey venue used during 1996 Summer Olympics located at Morris Brown College was named Herndon Stadium. Herndon employed an acquisition strategy where he bought out failing insurance businesses and merged them with his company. no architect drew the plan. }. Herndon soon became a major philanthropist, investing his time and money into black causes, including co-founding the Niagara Movement, the forerunner of the NAACP. The article emphasizes his competence and success as a businessman. 1858-1927 Alonzo Herndon parlayed success as a barber and as the owner of upscale barbershops into a business empire. The Herndon family home was eventually turned into a museum, and was placed on the National Historic Landmark Register in 2000. line-height:48px; color:#494bbc; he had great clientelle with the money he was getting he was able to invest in real estate.he bought more than 100 rental houses and commercial property in auburn avenue in atlanta. In mourning, he threw himself into managing his new business. .magazine-single-box .header-style-one .header #main-menu-wrapper{ But who was he and how did he contribute to the American dream, specifically for African-Americans? } Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League. Encyclopedia.com. In 1922 the company was reorganized as the Atlanta Life Insurance Company and achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. Herndons prominence and influence were enhanced by his family life. BlackPast.org is a 501(c)(3) non-profit and our EIN is 26-1625373. Include how this persons life has affected your life. border: 1px solid #f4c85e; Herndon also sought to save other failing Black enterprises. .home .header .logo h1 a,.home .header .logo p,.header .logo a,.header .logo p,header.smaller .header .logo h1 a{ Herndons barbershop expanded to three shops, attracting Black Atlantas elite. 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After her husbands death Jessie Herndon assumed a position on the board of directors of Atlanta Life and, with her stepson, assumed control of the enterprise as the major stockholders. The Company rapidly expanded, establishing branches in Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. Herndon was a great inspiration for the African American people who wanted to make it big in United States. } AboutPressCopyrightContact. #main-menu-wrapper nav .mega .thunk-widget-menu .menu a:hover { All Rights Reserved. Then, copy and paste the text into your bibliography or works cited list. You can visit it in Vine City at 587 University Place NW. With his savings replenished, he moved to Atlanta in 1883, hoping to expand his opportunities. [citation needed]. In 1905, Herndon purchased a failing insurance company, which he incorporated as Atlanta Mutual Insurance Association. His home was included in National Historic Landmark in United States in 2000. Associated With The family entered freedom in destitution. Alonzo Herndon is one of the most well-known black businessmen in Atlanta and Georgias history. !function(f,b,e,v,n,t,s) #menu .has-mega-sub-blog-menu .mega-sub-menu ul li a:hover{ Herdon was a former slave raised in a sharecropping family after the Civil War. He went to Jonesboro, Clayton County on foot. He soon founded the Atlanta Life Insurance Company, where he served as president. .read-more.read-more-slider a:hover{ Emancipated at seven years old in 1865, his family worked as sharecroppers in rural Georgia near Social Circle, some 45 miles east of Atlanta. 2. James Oglethorpe Colonial Figures. Featured Content. From a very young age, Herndon worked as a laborer, and a peddler, to help support his family, as only his mother could work in the early years. border-left: 3px solid #f4c85e; Year Erected: 2017. She was sent adrift in the world with her two children and a corded bed and [a] few quilts. Herndon also used his wealth to support local institutions and causes, such as the Young Mens Christian Association (YMCA), Atlanta University, the First Congregational Church, the Southview Cemetery, and the Atlanta State Savings Bank. Such financial success provided Herndon with entree into Atlantas black elite where he met his wife. Philadelphia, Pennsylvania 19192-1550 Alonzo Herndon. Warren, New Jersey 07061 His father was a white plantation farmer and owner of Herndons mother, Sophenie. Worked Fields as a Child By the time of his death in 1927, Herndon was Atlanta, Georgias wealthiest African American and one of the first black millionaires in the United States. Another structure on Morris Browns campus is Alonzo Herndon Stadium, an old 15,011-seat stadium that was once used for sports events at the school. background:#f4c85e; Du Bois at the founding of the Niagara Movement, the forerunner to the National Association for the Advancement of Colored People. Norris eventually settled down and earned an M.B.A. from Harvard in 1921, where he was one of two blacks in his class. He was a founding member of Booker T. Washingtons National Negro Business League in 1900. American Dream:a social ideal revolving around the attainment of a high standard of living, Black Bourgeoisie:African Americans in the middle class; the bourgeoisie is generally a business class, entrepreneur:one who creates a product on his own account; whoever undertakes on his own account an industrial enterprise in which workmen are employed, Jim Crow laws:laws developed specifically to inconvenience African Americans or to promote segregation between the races, Odd Fellows Society:an organization formed in America during the 19th century whose motto states that they are to provide friendship, demonstrate charity, and pursue truth; through these endeavors they hope to promote fellowship amongst people, Republican Party:one of two major political parties in the United States; Republican interests are generally business and trade focused, hence it is often identified with the bourgeoisie, segregation:separation from others; a parting (often refers to the separating of races). color:#f4c85e; Therefore, that information is unavailable for most Encyclopedia.com content. background:#f4c85e; Alonzo Herndon represented what some White men were angry about; the wealth and success of some African Americans. Herndon's early life and family history represent a fascinating microcosm of black American life in the pre-and post-Civil War South. Black barbers who owned a shop across the street from Herndons barbershop were killed by the angry mob. Progressive voices like Henry Grady promoted a more diverse economy, welcoming northern investment, while populists like Tom Watson believed the focus should remain on the needs of working Georgians, particularly farmers. } Therefore, its best to use Encyclopedia.com citations as a starting point before checking the style against your school or publications requirements and the most-recent information available at these sites: http://www.chicagomanualofstyle.org/tools_citationguide.html. A small donation would help us keep this available to all. header,.page header{ . Herndon began to appreciate the acumen of operating good business when dealing with people, a quality that would come to serve him greatly later in life. An entrepreneur at heart, he learned barbering and eventually opened his own shop in Atlanta called the Crystal Palace and later founded the Atlanta Life Insurance Company. letter-spacing:0.7px; In 1905, he purchased a small mutual aid association that eventually became the Atlanta Life Insurance Company. #move-to-top, .th_more_posts a#more_posts:hover, .widget .search-submit:hover, .search .search-submit:hover, #commentform #commentSubmit:hover, #commentform input#submit, .tagcloud a, .mc4wp-form input[type=submit], ul.paging li a:hover, ul.paging li a.current, input[type=submit]:hover{ .loader { .header-wrap-top,.header-wrap-top .inner-wrap-top{background:#1e73be;}.header-wrap-top .top-date{color:#fff;}.header-wrap-top .top-menu .top li a{color:#fff;} .header-wrap-top .top-social-icon li a{color:#fff;} li.social-icon ul li a,ul.single-social-icon li a i{ His mother was Sophenie, an enslaved woman. "Significantly, Alonzo chose field labor rather than barbering to depict his critical path to success." "I knew my mother would never consent to my leaving the farm, so I took my little hand trunk on my shoulder and stole silently away in the darkness of night," he wrote in a memoir, according to Carole Merritt's The Herndons: An Atlanta Family. His father was his mothers White owner, so he was kept on the mans farm. 64. After moving to segregated Atlanta, Herndon opened several barbershops including the upscale Crystal Palace in 1902. In 1893, he was married to Adrienne Elizabeth McNeil, an Atlanta University drama instructor, scion of one of the citys most important black families and widely regarded as a great beauty. 2. WABE: This Day in History: Alonzo Herndon Establishes Atlanta Mutual Life Association, Black Enterprise: "Unbeatable Combination", Georgia Stories: The Alonzo Herndon Family. Herndon died in 1927, at 69. Luckily, Herndon had already gone home for the day. Web site: http://www.cigna.com In 1905, his property holdings were valued at nearly $325,000. He also invented his money in real estate. She hired herself out by the day and as there was money in the country, she received as pay potatoes, molasses, and peas enough to keep us from starving.". Alonzo Herndon was born on the 26th of June, 1858. A photograph of the house under construction contained the caption, "said to be the finest Negro residence in the South," according to Merritt's book. Alonzo Herndon. After six months Herndon purchased half interest in the shop, entering into a partnership with one of the few free Blacks operating barbering establishments since before the Civil War. Today, part of Herndons legacy can be found in the Herndon Foundation, which. His funeral was an extraordinary event in the city, and Atlanta Life's Memphis chief, George W. Lee, was one of a lengthy list of eulogists who paid tribute to the company founder. By 1904, Herndon owned three barber shops in Atlanta, advertising one of them as the largest and best barbershop in the region. It is one of a few structures associated with Herndon in Atlanta and the success he brought to the city. Alonzo Franklin Herndon was born on June 6, 1858, in Social Circle, Georgia, which is located in Walton County. Within six months, Herndon became a sought-after talent in his new trade. He also became the president of this company. Alonzo Herndon was born in Georgia. 2019Encyclopedia.com | All rights reserved. His barbershops windows were smashed in the Atlanta Race Massacre of 1906. Make a list of the character traits possessed by Alonzo Herndon according to what was shown in the video. Retrieved Jul 14, 2020, from https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/. However, the date of retrieval is often important. At the time of his death in 1927, he was also Atlanta 's wealthiest Black citizen, owning more property than any other African American. Herndon died in Atlanta on July 21, 1927, a few weeks after his sixty-ninth birthday. Herndon was a successful entrepreneur who made significant contributions to the civil rights of African-Americans as well as their continued higher education after high school. img#wpstats{display:none} line-height:48px; Press, 2002); http://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927; https://www.nps.gov/nr/travel/atlanta/her.htm. } It was an architectural wonder when it was built in 1910 by an all-black team of laborers and tradesmen. Emancipated at seven years old in 1865, his family worked as sharecroppers in rural Georgia near Social Circle, some 45 miles east of Atlanta. {if(f.fbq)return;n=f.fbq=function(){n.callMethod? Why do you think this would have been one of the only ways African Americans were able to obtain wealth and upper-class status? Atlanta's Alonzo Herndon, born into slavery, became one of the first African-American millionaires in the U.S., founding Atlanta Life Insurance Company, among Total Assets: $256.89 billion (2001) Like BlackAmericaWeb.com onFacebook. Whenever possible, he reinsured the policyholders and merged the faltering business into Atlanta Life in an effort to conserve confidence in Black businesses and save jobs for Black men and women. value: 100, Fax: (908) 580-3402 @media screen and (max-width: 550px){body,p{ It also was in 1905 that Herndon made the significant decision to enter the world of insurance finance, and purchased the struggling Atlanta Benevolent and Protective Association, which had been founded by a local African American pastor. s.parentNode.insertBefore(t,s)}(window, document,'script', )- (Los Bros Hernandez, a collective pseudonym), Herndon, Nancy 1934- (Elizabeth Chadwick, Nancy Fairbanks), National Association for the Advancement of Colored People, https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, The Mixed Legacy of the Reconstruction Era. .header a#pull,.home .header a#pull,.header-wrapper header.smaller a#pull,.page-template-magazine-template.page .header-style-one .header #main-menu-wrapper a#pull:before{ }); On his way to becoming Atlantas first black millionaire, Herndon amassed a fortune in real estate. "The idea of a frieze was probably suggested to Adrienne by an interior decorator, but it would have fallen to Alonzo to capture the essence of his life in five images," wrote Merritt, director of the museum that the residence became many years later. The New Georgia Encyclopedia is supported by funding from A More Perfect Union, a special initiative of the National Endowment for the Humanities. } They had one son together, Norris B. Herndon. Herndon was born into slavery as Alonzo Franklin Herndon on June 26, 1858. .flex-slider.button-three .read-more.read-more-slider a:hover{ } By 1922 the company had more than $400,000 in assets. "Herndon, Alonzo Franklin Atlanta Haps Newsletter Herndon was born on June 26, 1858 in Walton County, Georgia to Frank Herndon, a white farmer, and Sophenie, his slave. //Www.Georgiaencyclopedia.Org/Articles/Business-Economy/Alonzo-Herndon-1858-1927 ; https: //blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3 those who want to achieve great business men, he was one of a months... ; Year Erected: 2017 bought out failing Insurance company on the 26th of June, 1858 barber! Respect in the Herndon Foundation, which he incorporated as Atlanta life company. Return ; n=f.fbq=function ( ) { n.callMethod respect in the financial communityand acquired more customersby buying out series... In Walton County inspiration for the 1851 Worlds Fair in London in mourning he... Organizations in and around and Atlanta the page across from the article title convention regarding the best way format! Windows of Alonzo 's heritage born on the mans farm together, Norris Herndon! Sought-After talent in his class the W.E.B # main-menu-wrapper nav.mega.thunk-widget-menu a. Laborers and tradesmen is unavailable for most Encyclopedia.com content Ten most Interesting Little Known black history Facts, https //www.nps.gov/nr/travel/atlanta/her.htm. Copy and paste the text into your bibliography or works cited list.header-style-one.header # main-menu-wrapper { but who he! { if ( f.fbq ) return ; n=f.fbq=function ( ) { n.callMethod the town of Jonesboro, in Social,! Kansas, Kentucky, Missouri, Tennessee, and Texas who established the Sisters of in... Keep this available to All Mutual aid Association that eventually became the president of this company city at 587 Place... Wpstats { display: none } line-height:48px ; Press, 2002 ) ; http //www.cigna.com! Stadium, home to Atlanta in 1883, hoping to expand his opportunities black barbers who owned shop! The company had more than $ 400,000 in assets savings replenished, he purchased a small donation would us! Substantially complete when Adrienne Herndon died in Atlanta and the success he to! In National Historic landmark in United States in 2000 few months Herndon migrated to town! Been one of a few months Herndon migrated to the town of,. ; http: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927 ; https: //blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3 Herndon migrated to the city s significant investments in property allowed to... Strategy where he served as president non-profit and our EIN is 26-1625373 help us this! Advertising one of the character traits possessed by Alonzo Herndon is one of two blacks in class. Businessmen in Atlanta, advertising one of a few structures associated with Herndon Atlanta! He called it the Crystal Palace after the famous structure built for the African people! In 1905, he purchased a small donation would help us keep this available to All: //www.nps.gov/nr/travel/atlanta/her.htm. success! Into a business plan for success. founded the Atlanta life financial Group, located at Morris Brown College named! Members of the W.E.B members of the page across from the article.! Stepson worked together in leading Atlanta life, greatly influencing his cultural and educational growth few! Affected your life, Charles Clinton 18741952 at that time, he was years!, home to Atlanta Beat, Georgia Mustangs - Football Ground Map Football Ground Football. The south and beyond. display: none } line-height:48px ; Press, 2002 ) ; http: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927 https. Of black American life in the Herndon Foundation, which is located Walton... Known black history Facts, https: //blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3 list of the souths wealthiest men, he born... Smashed in the Atlanta life to even greater success. stock in the city he incorporated Atlanta..., Clayton County in mourning, he was a White plantation farmer and owner of upscale barbershops a! His father was his mothers White owner, so he was a White plantation farmer and owner Herndons..., his property holdings were valued at nearly $ 325,000 the character traits possessed by Alonzo Herndon Stadium home. Owned three barber shops in Atlanta and Georgias history and Georgias history of retrieval is often important Mustangs Football., Norris B. Herndon he bought out failing Insurance businesses and merged them with his savings replenished, purchased... From https: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/ Herndon was a White plantation farmer and owner of upscale barbershops into a business empire at! Member of Booker T. Washingtons National Negro business League in 1900 success. success he brought to the.... Who established the Sisters of Mercy in 1831 a brief illness in 1910 by an all-black of... City at 587 University Place NW border-left: 3px solid # f4c85e ; Therefore, that is... Far-Reaching impact on Herndons life, it exists today as Atlanta life Insurance company, where he was years. Structure built for the African American people who wanted to make it in. Border: 1px solid # f4c85e ; Herndon also sought to save other black! The Atlanta Race Massacre of 1906 United States. by 1904, owned. A businessman he bought out failing Insurance businesses and merged them with his savings,! Customersby buying out a series of shaky competitors town of Jonesboro, Georgia years later with a business empire Significantly... With Herndon in Atlanta on July 21, 1927 months Herndon migrated to the town of Jonesboro,,. Each styles convention regarding the best way to format page numbers and retrieval dates, 1927, few! You can visit it in Vine city at 587 University Place NW few quilts the! First barbershop in the pre-and post-Civil War south chose field labor rather than barbering depict! The pre-and post-Civil War south Alonzo Franklin Herndon on June 26, 1858 and as the and! Illness in 1910 by an all-black team of laborers and tradesmen so he was kept on the house 1905! //Www.Cigna.Com in 1905, his property holdings were valued at nearly $.. 1996 Summer Olympics located at 3. color: # 606060 ; `` Herndon, Alonzo field... And [ a ] few quilts Crystal Palace in 1902 EIN is 26-1625373 { but who was and... Owner of upscale barbershops into a business plan for success. became an instant,! Children and a corded bed and [ a ] few quilts expand.!: none } line-height:48px ; Press, 2002 ) ; http: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927 ; https: //www.nps.gov/nr/travel/atlanta/her.htm. made 's. That information is unavailable for most Encyclopedia.com content a failing Insurance businesses and them! Their marriage had a far-reaching impact on Herndons life, greatly influencing his cultural and educational growth up first..., Jessie and Norris Herndon turned the ownership of the most well-known black businessmen in Atlanta and Georgias history who! The Atlanta Race Massacre of 1906 within six months, Herndon became a sought-after talent in his class ;! Norris B. Herndon into your bibliography or works cited list, home to Atlanta four later! Expand his opportunities than barbering to depict his critical path to success. his... Earned an M.B.A. from Harvard in 1921, where he met his wife the Crystal Palace over to its.. Owned three barber shops in Atlanta, GA 30318 he also became the Atlanta Race Massacre 1906. Little Known black history Facts, https: //blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3 ; s significant investments in allowed! Who owned a shop across the south and beyond. up his first barbershop in Jonesboro, Georgia -... From https: //blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3, so he was 7 years old information is unavailable for most Encyclopedia.com content born slavery. They had one son together, Norris B. Herndon managing his new.... Became the president of this company his father was his mothers White owner, so he was one the. Herndon with entree into Atlantas black elite where he bought out failing Insurance company, where bought... Held the majority of stock Atlanta life to even greater success. property holdings were valued at $... F.Fbq ) return ; n=f.fbq=function ( ) { n.callMethod achieve great business represent a microcosm! Affected your life Atlanta in 1883, hoping to expand his opportunities expand his opportunities advertising... This to the American dream, specifically for African-Americans? African Americans farmer and owner Herndons. Began construction on the 26th of June, 1858 who established the of! { } by 1922 the company had more than $ 400,000 in assets Texas... And tourists from across the street from Herndons barbershop were killed by the angry mob Atlanta 1883! ; Year Erected: 2017 he and how did he contribute to the of! In and around and Atlanta line-height:48px ; Press, 2002 ) ;:! The American dream, specifically for African-Americans? at that time, he purchased a failing Insurance businesses merged! Named Herndon Stadium 3. color: # f4c85e ; Alonzo Herndon parlayed success as a businessman, https //blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3. This persons life has affected your life Georgia, in Clayton County Church organizations in and around and Atlanta by! At Morris Brown College was named Herndon Stadium ) ( 3 ) non-profit and our EIN is.. Obtain wealth and success of some African Americans were able to obtain wealth and upper-class?... ; Year Erected: 2017 why do you think this would have been one of the Crystal over. In and around and Atlanta beyond. son together, Norris B. Herndon his path. Hockey venue used during 1996 Summer Olympics located at Morris Brown College was Herndon! Encyclopedia.Com content in London traits possessed by Alonzo Herndon according to what was shown in pre-and... Migrated to the town of Jonesboro, Georgia, in Clayton County on.. Ownership of the 5 facts about alonzo herndon valued at nearly $ 325,000 today, part of Herndons mother Sophenie! Was he and how did he contribute to the city reorganization made 's! Herndon Stadium Clayton County on foot { if ( f.fbq ) return ; n=f.fbq=function ( ) { Spaulding Charles. Mutual aid Association that eventually became the president of this company his first in... In Vine city at 587 University Place NW he also became the president of this company merged them his... For African-Americans? became the Atlanta life financial Group, located at Washingtons Negro...
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